Wura App - Enhancing User Safety and Improving Customer Engagement
Tools Used
Figma
Miro
Whimsical
Sketching Tools (Notepad and pen)
Timeline
2 Week
About Wura App
Wura is a not-for-profit organization dedicated to reducing carbon footprints by encouraging the reuse of items. Through their mobile app, users can give away unwanted items for free and connect with others who need these items, arranging pickups directly through the app.
Users and Audience
The app serves two primary user groups:
Givers: Environmentally conscious individuals or those looking to declutter their homes by giving away items they no longer need.
Receivers: Individuals seeking affordable access to items to meet their needs.
Problem Statement
This project focused on addressing two key challenges:
Safety Concerns: With rising security issues, there was a need to help users feel safer during item pickups. The solution was to introduce a "Share Live Location" feature, allowing users to share their location with friends (including an opportunity to invite non-users to the app).
User Engagement: To foster more community interaction, a Community Section was proposed. This new feature would provide a platform for sharing curated content on sustainability, decluttering, and related topics, encouraging users to comment and share their thoughts.
Role and Constraints
As the designer for this project, I collaborated closely with the product manager, who defined the objectives, and engineers, who provided technical insights to ensure feasibility. Together, we worked to refine and implement the best solutions within the constraints which include:
Technical Challenge: Designing a seamless way for users to share their live location with individuals outside the app.
Time Constraint: A tight deadline of two weeks to deliver usable designs for both features.
Process
Wireframing: I began with low-fidelity wireframes to outline initial concepts, which were reviewed and refined with input from the product manager and engineers.
Iterative Design: The designs were iterated based on feedback to align with both user needs and technical feasibility.
Prototyping: Using Figma, I created a functional prototype to test the live location sharing feature and the community section. During testing, adjustments were made to improve accessibility, particularly for the live location feature.
Final Refinement: The designs were finalized and handed off to the engineering team for implementation.
Location Feature
Community Feature
Key Outcomes and Learnings
User Safety: Users praised the live location feature for its thoughtfulness and its focus on enhancing their safety.
Increased Engagement: The community section achieved its goal of boosting user activity, resulting in an 82% increase in user engagement within the first six weeks.
Key Learnings: This project emphasized the importance of iterative design and close collaboration with cross-functional teams to balance user needs, technical feasibility, and timeline constraints.